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Mobile World Congress Barcelona
Event Date & Venue
February 24-27, 2014 and February 2015
Barcelona, Spain
Target Audience & Total Budget
• C-Level of CSPs and NEPs
• Line of business manager of CSPs and NEPs
• $100,000 – Customer Event, $800,000.00
Number of Participants
More than 72,000 attendees from 200 countries – Biggest event ever!
Clients presence, Roles & Responsibilities
• Booth
• Analyst & press program
• Investor Relations program
• Transformation Workshop program
• Executive program
• Participation in the conference program
• Managed the overall Customer reception and events
throughout the week
• Venue selection
• Managed vendors
• Booth design and layout
• Project Management of sponsorship
Objectives
• Creating awareness & generating interest for HPs strategic
focus areas and their products
• Demonstrate our vertical expertise... CME business ‘strong
and big‘
• Supporting, closing & accelerating deals in this industry
Events
• Customer Meetings
• Touched Business
• Workshops
• Networking
• Customer receptions
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![[V0013]_FLKcelebration_LyraLopezPhotography_HR-0010.jpg](https://static.wixstatic.com/media/a7100f_6cd81d102acb46888859933458fc77d0~mv2.jpg/v1/fill/w_2047,h_1364,q_90/a7100f_6cd81d102acb46888859933458fc77d0~mv2.webp)
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![[V0013]_FLKcelebration_LyraLopezPhotography_HR-0062.jpg](https://static.wixstatic.com/media/a7100f_d725d7aafde54a578e4927cae5156522~mv2.jpg/v1/fill/w_2047,h_1364,q_90/a7100f_d725d7aafde54a578e4927cae5156522~mv2.webp)
![[V0013]_FLKcelebration_LyraLopezPhotography_HR-0034.jpg](https://static.wixstatic.com/media/a7100f_96e7c31f7edf4ce5baa499a79e7005bc~mv2.jpg/v1/fill/w_2047,h_1364,q_90/a7100f_96e7c31f7edf4ce5baa499a79e7005bc~mv2.webp)
![_86A4080-Fun Events-[V0060]-LyraLopezPhotography.jpg](https://static.wixstatic.com/media/a7100f_9ed7479b76854a0ab486e3d6fcb1d1b7~mv2.jpg/v1/fill/w_1800,h_1200,q_90/a7100f_9ed7479b76854a0ab486e3d6fcb1d1b7~mv2.webp)
![_86A4016-Fun Events-[V0060]-LyraLopezPhotography.jpg](https://static.wixstatic.com/media/a7100f_df556ddb7c804cfabbbb2d6acf7b3ee1~mv2.jpg/v1/fill/w_1800,h_1200,q_90/a7100f_df556ddb7c804cfabbbb2d6acf7b3ee1~mv2.webp)
![_86A3961-Fun Events-[V0060]-LyraLopezPhotography.jpg](https://static.wixstatic.com/media/a7100f_f57fcf99cb76482b9c1c0239ed53789d~mv2.jpg/v1/fill/w_1800,h_1200,q_90/a7100f_f57fcf99cb76482b9c1c0239ed53789d~mv2.webp)
![[V0013]_FLKcelebration_LyraLopezPhotography_HR-0018.jpg](https://static.wixstatic.com/media/a7100f_5099f17ab8db42ff82f5ad040b6eb56a~mv2.jpg/v1/fill/w_2050,h_1363,q_90/a7100f_5099f17ab8db42ff82f5ad040b6eb56a~mv2.webp)
