Mobile World Congress Barcelona

Event Date & Venue

February 24-27, 2014 and February 2015
Barcelona, Spain

Target Audience & Total Budget

• C-Level of CSPs and NEPs
• Line of business manager of CSPs and NEPs
• $100,000 – Customer Event, $800,000.00

Number of Participants

More than 72,000 attendees from 200 countries – Biggest event ever!

Clients presence, Roles & Responsibilities

• Booth
• Analyst & press program
• Investor Relations program
• Transformation Workshop program
• Executive program
• Participation in the conference program
• Managed the overall Customer reception and events
throughout the week
• Venue selection
• Managed vendors
• Booth design and layout
• Project Management of sponsorship

Objectives

• Creating awareness & generating interest for HPs strategic
focus areas and their products
• Demonstrate our vertical expertise... CME business ‘strong
and big‘
• Supporting, closing & accelerating deals in this industry

Events

• Customer Meetings
• Touched Business
• Workshops
• Networking
• Customer receptions